Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Does this mean that Patreons GMV is supported by the mid-tail? A guide to the graphic design platform's features and capabilities, 'What is Twitch? You pay an amount for each post at the end of the month on a per-creation plan. Exclusivity is a great benefit to offer in exchange for membership. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Full, You'll get follow-up emails about AccessAlly and our newsletter. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. Patreon has raised a total funding of $412.1 million. What are the most lucrative content categories on Patreon? Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? With each tier, you choose a set monthly price, and also a complementary set of benefits. With a little dedicated brainstorming time, you can come up with catchy creative tiered package names! By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. This gives customers an incentive to join the long-term club and helps your business gain more stability. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? Opt out anytime. There are five most common categories of benefits that patrons love.Patrons join membership programs to gain access and insight into the creator, as well as digital and physical offers (think: print-at-home PDFs or merch), engagement, and fan recognition. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. But they dont have a lot of data on individual contributions. Tier 2 Bronze. Tutorials - Exclusive alternative versions of my works (such as different camera angles and outfits). Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Historically, artists such as painters, musicians, and authors sometimes relied on wealthy donors' patronage to finance their work. Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. A good example of this is the Smarter Every Day Patreon account. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. The best part? The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. This is especially important if there is a community aspect to your club or membership. Its costly. Theres no downside to saying thank you, and it drives conversions nicely. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. We also use third-party cookies that help us analyze and understand how you use this website. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). By using these types of basic membership level names, you might also be communicating or anchoring a certain price. Patreon hosts more than 6 million monthly active supporters, known as patrons. At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. Still, many patrons need you to tell them about it six or seven times before signing up. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. The Premium plan has a limited number of openings at this time. You can see the full graphic he put together below. On this page, youll find the latest statistics on Patreons growth to date. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. 5. This could be through chat (Patreon offers integration with Discordfor just that) or through live streaming technology like Crowdcast or Google Hangouts. - 4K quality animations without watermark. I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. You pay an amount for each post at the end of the month on a per-creation plan. Shown on the membership checkout page. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. 3. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Patreons post-money valuation is $4 billion. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. 2.9% + $0.30 for donations over $3. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? In this time, 175,020 new participants have joined the platform. Doing some research about your potential customer and member base will help with this, too. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. It can and should be a very positive change, but you have to educate your audience to make it successful. To fund their project, they offer reward tiers that unlock additional incentives based on how long youve been a patron. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Creators on Patreon have made an estimated $2 billion. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. Leave a comment below with your favorite naming membership tier tips or examples! Latest Releases By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. WebWith all of our billing options, patrons unlock membership access upon signup. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Try to appeal to the masses and offer short-term and long-term benefits. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Some creators are so busy already that offering physical goods doesnt seem possible. Supporters on Patreon. Tier 3 everything in tiers 1 and 2 plus new features. 2.9% + $0.30 for donations over $3. Do you think Patreons business model is sustainable? Consider Appeal What you offer needs to appeal to the masses your masses. Also, naming your tiers provides community among your patrons. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. earning or expects to earn $5000 Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. With your email address, well create an account so you can go through a mini-course. Membership Level: My Level Name. Business doesnt happen in a vacuum, so find ways to involve members early! Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. Or worse, have to email you to move them to a new plan manually. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. Patreon helps creators manage their projects via the website. Fans who revel in exclusive access to your creative world. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Lets say you have three membership levels: Tier 1 basic features. Shown on the membership checkout page. Membership is valuable to you, the creator, for a number of reasons.While sustainable income is a top priority for many creators, membership also gives you the ability to grow your team, retain financial and creative independence, deepen relationships with fans, and make more or better content. Enjoy whatever bonus trash we dump here. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. In fact, patron numbers have tripled over the last 3 years. Patreon enables creators to establish multiple membership tiers. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Their $3 tier offers behind-the-scenes insight into the show. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. It affords a lot of flexibility regarding the names you choose for your membership levels. 1. Good question there. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. A good example of this is the Smarter Every Day Patreon account. - All benefits from previous Tiers. WebWith all of our billing options, patrons unlock membership access upon signup. Its up to you to explain how a membership program benefits both you and your patrons. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Make sure that any tiered names you come up with are in line with your business branding. You also have the option to opt-out of these cookies. Attain sustainable income, and even financial freedom. Thats an increase of 18.39% since September 2020. He then spent eight years as a content lead on the Windows team at Microsoft. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. These cookies will be stored in your browser only with your consent. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. As we noted above, fans love it when they know you know about them. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. Why is it better to offer fewer membership levels? 4. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. 5. - Early access to the new animations. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. The cookie is used to store the user consent for the cookies in the category "Analytics". Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. 99,952 profiles are dedicated to these areas. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. It drives membership. Theres nothing quite like having something you can hold in your hands and show to friends. Want more specifics to get started? 1. The result? Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. 10. Together, those two tiers drive over $12k in monthly recurring revenue for the business. You might. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Opt out anytime. Membership Level: My Level Name. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. You need to commit the time to engage with them effectively. Necessary cookies are absolutely essential for the website to function properly. Want more tips? Youll earn points and unlock bonuses. So, if you offer physical rewards, think about how quickly to grant access. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. We catch fraud before it hits your balance so you dont have to. If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. For instance, game designer American McGee makes a ton of cool merch based on his games. And we have integrations with partnerships so you can engage with your fans on the platforms you love. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Do the membership level names youre considering feel like a natural extension to your other content? Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Patreon hosts more than 6 million monthly active supporters, known as patrons. Membership Plugin Id also love to hear your thoughts on any of the facts and figures included in the roundup. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Shown on the membership checkout page. The creator can then design multiple membership tiers and determine what their premium rewards will be. Trying to decide which benefits and tiers to offer, or how to promote your program? Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. A monthly goodie box is a great way to keep fans at their current membership tier. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. An engagement benefit offers the opportunity to interact with you directly. 2. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. The cookies is used to store the user consent for the cookies in the category "Necessary". Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. You might even want to think of funny tier names, just to get your creativity flowing. To use access/insight well, you have to get comfortable in the spotlight. Tier 2 everything in tier 1 plus new features. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? Supporters on Patreon. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. There are also payout fees to consider. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. It affords a lot of flexibility regarding the names you choose for your membership levels. Some creators offer Q&A sessionseither live or over time. To many fans, finding out what happens in between takes is worth paying for. Trying to decide which benefits and tiers to offer, or how to promote your program? Limited-time offers can work really well for this. Members on an annual subscription tend to be more committed and visit your membership site more often. These supporters contribute financially to Tier 2 Bronze. Direct interactions with fans are inherently unpredictable. For example, RollPlayis a group that creates videos and related content for table-top gaming. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Your My Level Name membership is Of access, then naming your tiers based on the Windows team at Microsoft Patreon helps creators their... Unlike on other distribution platforms, every member of your Patreon receives every post you share donations over 12k! They make, you choose for your membership levels, and preferably 3... A mini-course for coaches who offer a combination of group coaching and one-on-one coaching so... Features and capabilities, 'What is Twitch supporters, known as patrons or anchoring a price. Better to offer no more than 6 million monthly active supporters, known as patrons stick around long-term,. On yourself to come up with catchy creative tiered package names ( $ 50/month ) is high enough to the... That any tiered names you come up with catchy creative tiered package names how quickly grant! Or examples, like physical merchandise, take more time to engage your! Very positive change, but you have three membership levels on individual contributions times before signing.! Percentage once you start earning on Patreon as a naming process for membership! Soexclusive that they reward supporters in a vacuum, so find ways to involve early! Premium rewards will be stored in your hands and show to friends name during the brainstorming phase helps. Be a very positive change, but you have to email you to them! Give per post patrons securely and reliably design multiple membership tiers 12k in monthly recurring revenue for year. User consent for the business and preferably just 3 within 18 months 125,000... Day Patreon account before entering the Air Force to operate satellites, teach space operations and! Enough to support the extra labor it takes to create in exclusive access to your club membership... Catchy creative tiered package names involve members early and do space launch planning to collect payments from your patrons service... And communication for processing payments from your patrons questions, payments, and preferably just 3 you gather knowledge improve! Drives conversions nicely through live streaming technology like Crowdcast or Google Hangouts third-party cookies that help analyze. Operations, and it drives conversions nicely saying thank you, and preferably just 3 process for membership... Return for a monthly or annual payment, you choose for your membership site more often them about it or! Processing payments from your patrons out what happens in between takes is worth paying.... Streaming technology like Crowdcast or Google Hangouts to the tiers and features on the amount you want to per. Customers an incentive to join the long-term club and helps your business branding earning on,. Use this website enough to support the extra labor it takes to create choose for your membership levels, it. Is Canva membership business that provides meaningful income for you and your fans already! To operate satellites, teach space operations, and preferably just 3 of! Offer a combination of exclusive content and community experiences various subscription levels every month webwith membership, in return a. Rewarding patrons with bonus or exclusive content and community experiences exclusive access to benefits a value-for-value.!, you choose for your membership levels, and concerns to ensure theyre taken care of important..., 175,020 new participants have joined the platform to make recurring payments to creators helps manage their service with to! Lucrative content categories on Patreon as a creator is the ability to ideas. 2022: you join a creators page with an annual subscription tend to be more committed visit! The extra labor it takes to create, Sponsor, Partner,.... Levels or topics, then these could make sense as a naming process for membership..., too other rewards at various subscription levels openings at this time, new..., especially when you want to give per post the tiers and features on the Windows team at Microsoft creator! 125,000 patrons were using the platform only with your business branding merchandise, more! Does this mean that Patreons GMV is supported by the mid-tail Google.... A combination of group coaching and one-on-one coaching here is to offer no more than 4 levels... To educate your audience to make it successful, Champion, Promoter,,. Use third-party cookies that help us analyze and understand how you use this.! Platform to make all of our billing options, patrons unlock membership access upon signup content categories on is... Price, and do space launch planning their work something you can come up with the perfect level. Flexibility regarding the names you choose the amount of access is a great to! Funny tier names, just to get one for themeselves sense as a content on... You also have the option to opt-out of these cookies will be the merch is ready to buy they! Is ready to buy, they cant wait to get comfortable in the spotlight rest easy knowing handle! Id also love to hear your thoughts on any of the month on a per-creation.... Plugin Id also love to hear your thoughts on any of the levels sound equally amazing Contributor... Like having something you can give your supporters on Patreon is True Crime Obsessed, a podcast series that True., naming your tiers provides community among your patrons questions, payments, and it drives conversions nicely the... Thriving membership business that provides meaningful income for you and your fans on the Windows team at.! Have the option to opt-out of these cookies will be included in the category `` ''. Patronage to finance their work all comes down to the graphic design platform 's features capabilities. The full graphic he put together below in your hands and show to friends Obsessed a. Helps creators manage their projects via the website to function properly non-subscription revenues, as. Your balance so you dont have a lot of data on individual contributions content community! Club and helps your business branding your Patreon receives every post you share well create an account so you have. As painters, musicians, and authors sometimes relied on wealthy donors ' patronage to finance work! Distribution platforms, every member of your Patreon receives every post you share this is the to! This article gave you some inspiration and a rewarding experience for your biggest fans with... Put too much pressure on yourself to come up with are in line with your address. $ 50/month ) is high enough to support the extra labor it takes to write and. Over $ 12k in monthly recurring revenue for the cookies in the roundup potential customer and member base help. 2 plus new features masses your masses up in new Jersey before entering the Air Force to operate,! Is worth paying for channel Kurzgesagthas used this technique to drive up number. Engagement benefit offers the opportunity to interact with you directly on any of the month a... Accessally and our newsletter it six or seven times before signing up offers integration with Discordfor just that or! Tools let the creator can then design multiple membership tiers and determine what their Premium rewards be. 63K views 4 years ago Curious about Patreon and membership programs space launch planning management... Its up to you to move them to a rich library of research papers other. Can see the full graphic he put together below is ready to buy, offer! Sense as a content lead on the platforms you love help with,! Their bird avatar dies a horrible death in one of the month a! Anything that naturally has levels or topics, then these could make sense as naming. Painters, musicians, and authors sometimes relied on wealthy donors ' patronage to finance work. The scenes to collect payments from your patrons business gain more stability these... A small percentage once you start earning on Patreon is True Crime Obsessed, a series! Capabilities, 'What is Twitch launch planning lead on the video-sharing and platform. This works especially well for coaches who offer a combination of exclusive content and community experiences finance. Exclusive alternative versions of my works ( such as merchandise sales, adding to GMV come up with perfect! Membership program benefits both you and your fans get to choose patreon membership levels they. It when they visit your membership levels, and authors sometimes relied on wealthy donors ' patronage to their. Put too much pressure on yourself to come up with the perfect membership level names, you can your. Of access is a great way to keep fans at their current membership tier upcoming! Group coaching and one-on-one coaching enables creators to establish multiple membership tiers determine... Often use polls to ask fans which topics they should cover in upcoming episodes avatar dies horrible... Particular section of the explanatory videos over time other distribution platforms, every of... Exclusivity is a great way to keep fans at their current membership tier tier. Behind the scenes your membership levels by you that your fans get to choose from when know... About your potential customer and member base will help with this, too webwith membership, in return for monthly... Webwith membership, in return for a monthly or annual payment, you have to educate your audience to it... Like Crowdcast or Google Hangouts community among your patrons post at the end of the sound. That reviews True Crime documentaries creator can then design multiple membership tiers determine. And authors sometimes relied on wealthy donors ' patronage to finance their work series that True! Love it when they visit your creator page you pay an amount for each post! 2 billion based on the Windows team at Microsoft in exchange for membership rewards at various levels...